Lavalife Joins the Million Club

Dating site joined the Million People per Month Club (Million Club) in July according to third-party traffic data released this month.

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Earlier this month, web analytics company Compete released Lavalife’s traffic data for July, 2008. With an impressive yearly growth of 204.4% (compared the the same month last year), Lavalife broke the one million unique visitors per month barrier in July.

The following table shows Lavalife’s traffic in terms of unique visitors (people) and number of visits per month. It also shows engagement in terms of average time spent and pages viewed per visit: Web Stats for July, 2008

Metric Value
Source: Web Stats from Compete
People/Month 1,075,364 People/Month
Growth/Year 204.4%
Visits/Month 2,522,360 Visits/Month
Stay/Visit 09:40 Minutes/Visit
Pages/Visit 21.8 Pages/Visit

People/Month (unique visitors) is a good indicator of a website’s popularity. Unfortunately, a website can inflate unique visitors by buying a lot of advertising across the Internet. That is why also looks at engagement to see how much time people are spending on the site and pages viewed per visit.

Lavalife maintained a respectable average of 21.8 pages per visit throughout their climb so we are happy to welcome into our Million Club.

Keep up the good work, Lavalife!

Web Stats by Compete Site Analytics (

Thumbnails by (

Internal Resources: Review (
Million Club Dating Sites (

External Resources: Website (
Compete Metric Descriptions – Unique Visitors (

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