is a 100% free dating site visited by 54,358 people/month.

These people visit 193,398 times/month at an average of 14:56 minutes/visit.

The majority are Female, 35-49 Years Old, Caucasian with a College Education and a Household Income of $30k or Less per Year.

On, your gender odds are 0.85 men/woman (or 1.17 women/man).

Updated on 2009/01/12.

Average Rating


(11 votes, average: 3.82 out of 5)
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Item Value
Sources: View Tabs for Details
Subscription Price $0/Month
People 54,358 People/Month
Gender 54% Female
Age 65% 35-49 Years of Age
Household Income 35% $30k or Less per Year


Web Statistics's People/Month Graph from Compete

Metric Value
Source: Compete
People/Month 54,358 People/Month
Growth/Year ?%
Visits/Month 193,398 Visits/Month
Stay/Visit 14:56 Minutes/Visit
Pages/Visit 10.6 Pages/Visit



Gender Percent
Male 46% Male 46%
Female 54% Female 54%


Age Percent
Under 17 16% Under 17 16%
18-34 17% 18-34 17%
35-49 35% 35-49 35%
50+ 33% 50+ 33%


Household Income Percent
$30k or Less 25% $30k or Less 25%
$30-60k 35% $30-60k 35%
$60-100k 26% $60-100k 26%
$100k or More 14% $100k or More 14%


Ethnicity Percent
Caucasian 85% Caucasian 85%
African American 6% African American 6%
Asian 2% Asian 2%
Hispanic 6% Hispanic 6%
Other 1% Other 1%


Education Percent
No College 29% No College 29%
College 52% College 52%
Grad School 20% Grad School 20%

Children in Household Percent
Source: Quantcast
No 73% No 73%
Yes 27% Yes 27%

Note: Ethnicity data for were not available from Quantcast. We decided to use the ethnicity data from (owned by the same company) until such data become available.



Item Cost
People/Dollar: Monthly People / Monthly Cost
Cost per Month $0/Month
People/Dollar 54,358 People/Dollar
Cost per Year $0/Year
People/Dollar 54,358 People/Dollar
Free Trial Not Applicable
Limitations Not Limited

Note: People/Dollar for 100% Free dating sites is the total People/Month.

Website Website (Direct Link)


Compare with other dating sites by the following criteria:

Age | Education | Ethnicity | Gender | Income | Price | User Rating | Web Stats


Please share your experiences in the comments below…

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Comment (1)

  1. Steve wrote::

    The Good is a beautiful site that was a pleasure to visit.

    Registration was quick. I was browsing profiles within *seconds* of visiting the site.

    The photo upload page allowed me to dynamically resize and crop photos inside my browser before uploading them. It was a welcome feature. I hope more dating sites adopt it.

    The site was visually stunning and well-designed. Big, beautiful photos coupled with a clean (almost Spartan) design made it easy on my eyes (and my fingers). There was very little scrolling involved thanks to the minimalist design ethic and an intelligent use of AJAX.

    In line with this minimalism, profiles only contained essential information and search criteria were limited. I believe less is more so I saw these as good things but “advanced search” aficionados will hunger for more options.

    Being able to show search results as a gallery of photos was nice, too. It’s becoming a fairly standard feature but it’s always welcome.

    As with all free sites, there were banner ads. I saw image banners above the content, text ads below it and, on some pages, text ads on the left side. The ads were not excessive or obtrusive.

    Free sites attract scammers. To fight fake profiles, DownToEarth introduced a “Real Rating” system where people can vouch for people they’ve met.

    Profile quality was excellent. There were many attractive women (some extremely so) and there seemed to be a good age distribution in my area.

    The Bad

    I have nothing bad to say about

    Some people have noted that it lacks features (such as advanced search, embedded video, etc.). For me, seeing a dating site stripped down to its most fundamental features was refreshing. Hopefully, the programmers and designers will be able to resist feature creep. ;)

    The Beautiful

    The site design and profiles were exactly as advertised: down to earth.

    It was devoid of bells and whistles. Nothing distracted me from viewing profiles quickly and efficiently.

    The profiles were high quality and they all seemed serious about dating or friendship. None of the profiles seemed vulgar, exhibitionist or “flame bait” (intended to get a rise out of people). Most seemed like attractive, intelligent people who were serious about finding someone special.

    DownToEarth was a great name for this site. It fit the design (and the people the design attracted) perfectly. The person who came up with the name is a genius.

    Worth Visiting?


    It’s a dating site work of art. To the developers, programmers and designers: Bravo! You’ve created a wonderful online experience that raises the bar for all dating sites (not just the 100% free ones).

    Worth Subscribing?

    Oh, YES!

    Stunning profiles framed by a clean site. Simple and simply beautiful.

    Tuesday, January 13, 2009 at 1:09 pm #
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